How to Build a Brand when the World is Racing by

From Robert Scoble’s Talk at Stanford E-Week on Social Media:

1. Start with a few people (between 4 and 40)
2. Make these people highly targeted in an area you want to be known
3. Listen to them (On as many platforms as you can handle)
4. Interact with them (Same)
5. Take advantage of the multiplier effect that comes from high-touch relationships (RTs, Blogging about something you said)