March 2010
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Stories from Sand Hill Road and KPCB
After our first couple of days hustling our way into startups, we had the good fortune to meet Randy Komisar at Kleiner Perkins’ office on Sand Hill Road. We’d hit the big time: from the sleek, exposed-beam ceilings to the plush leather conference room chairs - we’re not in startup offices anymore, Toto. Adam and I are big fans of The Monk and the Riddle and were completely...
February 2010
61 posts
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Talk of the Town?
Who were the social media studs that everyone was talking about at Stanford’s E-Week?
Scott Monty
Head of Social Media for Ford, tech junkies are all buzzing about Scott and his drive to reinvent and personalize Ford’s brand.
Tony Hsieh
Tony seems to be at the front of everybody’s thoughts these days. Well-respected for developing the core values of Zappos, Tony is leading...
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Building Brands with Social Media Tools
Social Media in Marketing — this last-minute add was the highlight of this year’s Entrepreneurship Week events. A panel discussion conducted by Robert Scoble of RackSpace and the Scobleizer, Loic Le Meur, and THE MC Hammer focused on building your personal and professional brand with new media tools. If you were even conscious during the early 90s, then you would probably be psyched...
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“Focus on an untapped market, find a really small niche, and be the best in the...”
– Entrepreneur Loic Le Meur at Stanford E-Week discussing finding opportunities
“Empower employees to be brand ambassadors - it gives your company a human face...”
– Blogger Robert Scoble at Stanford E-Week discussing Customer Service
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How to Build a Brand when the World is Racing by
From Robert Scoble’s Talk at Stanford E-Week on Social Media:
Start with a few people (between 4 and 40)
Make these people highly targeted in an area you want to be known
Listen to them (On as many platforms as you can handle)
Interact with them (Same)
Take advantage of the multiplier effect that comes from high-touch relationships (RTs, Blogging about something you said)
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“Social Technology will continue to evolve just as Guitar Hero evolved from the...”
– Robert L. Joss (Dean, Stanford GSB)
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So you want to be an entrepreneur?
Tom: So what made you go into business for yourself?
Ignacio: It was something my last boss said.
Tom: Really, what was that?
Ignacio: You're fired.
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What makes Austin special?
Saturday night, we met Tim. Tim is awesome and runs a company in Austin called eDash Marketing. Tim emailed us out of the blue after finding us on Tumblr and invited us to a meeting of the minds - a party celebrating TEDxAustin rejections. We spent our night hanging with entrepreneurs, creative folks and other free thinkers discussing what makes Austin great. Here’s the gist of why...
Sitting in the Phoenix Airport
So we left Austin about four hours ago and we’re now officially on the way to Stanford’s Entrepreneurship Week!
We had a great time and have to give a big thanks to everyone we met! Tim from eDash Marketing. David, Dusty, Shelly, and Lee who work in Conjunctured (Austin’s first Co-Working Space), Bill Erickson (Wordpress consultant extraordinaire and founder of the BIL...